paid leave benchmark report
project overview
Cocoon manages leave for hundreds of companies, which means it sits on a dataset most HR consultants would pay for: real leave policies across company sizes, industries, and tenure requirements. I saw an opportunity to turn that proprietary data into something the whole industry would find valuable.
project type
industry report
year
2024
Turning proprietary data into a must-read industry resource
I owned the strategy and execution of the benchmark report each year, working with data science to surface the most compelling insights and shaping the narrative around what the data actually means for employers. The report covers parental, medical, and caregiver leave trends across company sizes and industries, with expert quotes from People leaders and clear takeaways designed to help HR teams make the case for better policies internally.
The goal was to make it feel less like a corporate white paper and more like a resource People teams would actually share with their leadership teams, and bookmark year over year.
The impact
The benchmark report earns top SEO rankings for 'paid leave benchmarks' and consistently ranks as one of Cocoon's highest-traffic tools. The accompanying gated dataset was downloaded over 2,000 times, driving qualified pipeline from People leaders actively evaluating their leave programs.